Bnode is an international logistics group headquartered in Brussels, Belgium. Formerly known as bpostgroup, the organisation is transforming its business from a traditional postal operator with logistics activities into a regional and digital specialist in parcel-sized logistics.
The group operates across Western Europe, North America and Asia, connecting businesses and consumers through postal services, parcel delivery, third-party logistics, fulfilment and cross-border shipping. Its activities support both established companies and e-commerce businesses that need to move products efficiently between warehouses, distribution networks and end customers.
Bnode brings its operations together under three principal business units: Bpost, Paxon and Landmark Global. Each unit serves a distinct role within the broader logistics network, from domestic last-mile delivery to complex fulfilment operations and international shipping.
The group reported turnover of €4.3 billion and more than 37,000 employees in 2024. Under CEO Chris Peeters, its transformation strategy focuses on strengthening its position in parcel logistics, developing digital capabilities and responding to changes in the postal and e-commerce markets.
Understanding Bnode’s Business Model
Bnode combines several complementary logistics capabilities within one corporate group. Its business model covers different stages of the supply chain, enabling it to support businesses with domestic delivery, warehousing, fulfilment and international distribution requirements.
Traditional postal services remain an important part of its operations, particularly in Belgium. At the same time, the group has expanded its logistics activities through acquisitions and the development of specialised services for e-commerce and business customers.
This combination allows Bnode to address different customer needs. A retailer may require warehousing and order fulfilment, for example, while an online merchant selling internationally may need customs expertise, cross-border transportation and delivery partners in destination markets.
By coordinating these capabilities across its business units, Bnode aims to provide a more integrated logistics offering. Its strategic direction reflects the increasing importance of parcel delivery, digital commerce and supply chain efficiency.
Bnode’s Three Core Business Units
Bnode organises its main activities into three business units: Bpost, Paxon and Landmark Global. Together, they cover domestic postal and parcel services, third-party logistics and international cross-border delivery.
1. Bpost: Last-Mile Delivery and Postal Services
Bpost is the group’s principal postal and last-mile delivery business in Belgium. It provides mail and parcel delivery services and operates a network that connects businesses, households and local communities.
Last-mile delivery refers to the final stage of transporting a shipment to its recipient. This stage is particularly important in e-commerce because it directly affects delivery speed, reliability and the customer’s experience.
Bpost’s activities include handling parcels and mail through its delivery network, alongside proximity services that help people access postal and related services. Its established presence in Belgium gives the group a foundation in domestic delivery while supporting its wider parcel-logistics strategy.
The business also faces the challenge of changing postal demand. As traditional letter volumes evolve and online shopping continues to shape parcel demand, logistics operators must adapt their networks, processes and service offerings.
Bnode’s broader strategy aims to strengthen parcel operations while continuing to provide essential postal services in Belgium.
2. Paxon: Third-Party Logistics and Fulfilment
Paxon is Bnode’s business unit for third-party logistics, commonly known as 3PL. These services allow companies to outsource selected supply chain activities to a specialist logistics provider.
Depending on the customer’s requirements, third-party logistics can include warehousing, inventory management, order processing, fulfilment, distribution and other operational services. These capabilities are particularly relevant to businesses handling large product ranges, multiple sales channels or complex order flows.
Paxon brings together logistics capabilities associated with businesses including Active Ants, Base Logistics, Staci and Radial. These operations contribute experience in e-commerce fulfilment, contract logistics and distribution.
For online retailers, fulfilment is a critical part of the customer journey. Orders must be processed accurately, packed appropriately and dispatched through suitable delivery networks. Businesses may also need support for returns, inventory visibility and changing order volumes.
A specialist 3PL provider can help customers manage these activities without having to build and operate every warehouse and fulfilment process themselves.
Paxon’s role within Bnode is to serve businesses with complex logistics requirements and support operations across multiple markets. Its services are intended to connect physical logistics infrastructure with the systems and processes needed to manage modern supply chains.
3. Landmark Global: Cross-Border E-Commerce Logistics
Landmark Global specialises in cross-border logistics and international shipping. Its services help businesses send parcels and other shipments to customers in foreign markets through a network of transportation providers and logistics partners.
International shipping involves more than moving a parcel from one country to another. Businesses must consider transportation routes, customs procedures, documentation, local delivery arrangements and the management of returns.
These requirements can be particularly challenging for e-commerce retailers expanding into new markets. A company may have a strong domestic delivery operation but lack the infrastructure or expertise required to serve international customers efficiently.
Landmark Global supports international expansion by connecting transportation, customs expertise, fulfilment capabilities and last-mile delivery arrangements. Its network helps businesses reach customers across multiple countries while managing the operational complexity of cross-border commerce.
The business also provides digital tools that can help integrate logistics services with customers’ existing systems. Such integration is important for tracking shipments, coordinating fulfilment and maintaining visibility throughout the delivery process.
Within Bnode, Landmark Global complements Bpost’s domestic delivery capabilities and Paxon’s fulfilment operations by focusing on international transport and cross-border distribution.
What Is Bnode’s #Reshape2029 Strategy?
Bnode’s #Reshape2029 strategy represents a major part of its transformation. The objective is to evolve the organisation into a regional and digital logistics leader specialising in parcel-sized logistics by 2029.
The strategy responds to structural changes in the postal and logistics sectors. Traditional letter volumes have been changing, e-commerce has increased demand for parcel delivery, and businesses increasingly expect integrated services that connect warehousing, fulfilment, transportation and final delivery.
Rather than relying primarily on its historical identity as a postal operator, Bnode is developing a more logistics-focused business model while continuing to fulfil its postal responsibilities.
The strategy emphasises several priorities.
Strengthening last-mile delivery: Bnode aims to maintain an efficient delivery network for parcels and mail, with a focus on service quality, convenience and cost competitiveness.
Developing third-party logistics: The group seeks to expand its capabilities in fulfilment and specialised logistics for business-to-business and e-commerce customers.
Improving cross-border operations: International shipping and transport performance are important to the group’s plans for serving customers across multiple markets.
Advancing digitalisation: Digital tools, data and automation can improve visibility, streamline workflows and support more efficient logistics operations.
Maintaining proximity services: Bpost continues to play an important role in providing accessible postal and related services in Belgium.
The strategy therefore combines the development of newer logistics capabilities with the continued operation of established postal services.
Bnode’s Role in E-Commerce Logistics
E-commerce has changed how products move from sellers to consumers. Online retailers need to coordinate inventory, process orders, prepare shipments and deliver products within the timeframes customers expect.
Bnode’s three business units address different parts of this process.
Paxon supports fulfilment and third-party logistics, helping businesses manage stock and process orders. Landmark Global connects merchants with international shipping and cross-border delivery networks. Bpost provides established last-mile and postal capabilities, particularly in Belgium.
These services can be relevant to retailers at different stages of growth. A business serving a domestic market may prioritise reliable parcel delivery, while an expanding online retailer may need outsourced warehousing and access to international shipping routes.
Integrated logistics capabilities can also help businesses manage operational complexity. Coordinating multiple providers, systems and transportation arrangements can create additional administrative work. Specialist logistics partners can help organise these activities according to the customer’s needs.
However, the suitability of a logistics provider depends on factors such as product type, shipment volumes, destination markets, service requirements and cost structure.
Technology and Operational Efficiency
Digitalisation is an important element of Bnode’s transformation. Modern logistics operations rely on information systems to coordinate shipments, manage inventory, track deliveries and support communication between businesses and logistics providers.
Automation can also improve selected warehouse and fulfilment processes. Depending on the operation, automated systems may help manage repetitive tasks, increase processing capacity or improve the consistency of order handling.
For cross-border shipments, digital integration can support the exchange of shipment information and documentation between merchants, transport providers and other parties involved in the delivery process.
These capabilities matter because logistics performance depends on coordination as well as physical infrastructure. A shipment may pass through several facilities and service providers before reaching its destination. Timely, accurate information helps the parties involved manage these handovers.
Bnode’s strategic focus on digital and operational development reflects the need to compete in a market where customers increasingly value reliable delivery, visibility and efficient fulfilment.
Challenges and Opportunities for Bnode
Bnode operates in a competitive industry shaped by changing consumer behaviour, technology, operating costs and international trade.
One challenge is the evolution of traditional postal services. As communication habits change, postal operators must adapt their networks and business models while continuing to provide essential services.
Another challenge is the complexity of international logistics. Cross-border shipping can involve customs requirements, varying delivery networks and changing transportation conditions. Logistics providers must coordinate these elements while maintaining service quality and cost efficiency.
E-commerce also creates demanding customer expectations. Retailers and consumers increasingly value reliable delivery information, convenient returns and predictable fulfilment processes. Meeting these expectations requires investment in people, infrastructure and technology.
At the same time, these changes create opportunities. Demand for outsourced fulfilment, international e-commerce delivery and integrated supply chain services can support growth for logistics companies with the appropriate capabilities.
Bnode’s three-unit structure is intended to position the group across these complementary markets. The success of its transformation will depend on how effectively it develops these services, manages operational performance and responds to customer requirements.
Conclusion
Bnode is an international logistics group headquartered in Brussels that is evolving from its roots as a postal operator into a more specialised provider of parcel-sized logistics services.
Its three business units have distinct but complementary roles. Bpost focuses on postal services and last-mile delivery, Paxon provides third-party logistics and fulfilment, and Landmark Global supports international shipping and cross-border e-commerce.
The group’s #Reshape2029 strategy sets out its ambition to strengthen these capabilities through operational improvements, digitalisation and a more focused logistics offering. With operations across Western Europe, North America and Asia, Bnode serves businesses and consumers through a combination of domestic delivery, fulfilment and international transport services.
As e-commerce and supply chain requirements continue to evolve, Bnode’s progress will depend on its ability to integrate these capabilities, maintain reliable service and adapt to the changing demands of the logistics market.